Facebook has just launched a Facebook Marketplace, which is a friendlier Craigslist. With this new innovation, over 450 million people already visit “buy and sell” Groups on Facebook each month, and now the company is launching a whole button in its app dedicated to peer-to-peer shopping.
Facebook Marketplace enables you to browse through a relevancy-sorted feed of things to purchase from people who live nearby, and quickly list your own stuff for sale.
Integrating with Facebook Messenger enables you to haggle or arrange a meet-up, which enables you to know more about how you are dealing with it.
Currently, Facebook is betting big on Marketplace, considering the fact that it’s taking over a main spot in the navigation tab bar, replacing the Messenger shortcut on Facebook for iOS.
Thus the prime location could make Marketplace the digital version of impulse buys at the checkout counter.
What’s Not So Good About Facebook Marketplace?
Facebook Marketplace obviously lacks a two-way rating system which should help discourage scamming and bad behavior.
Also, there’s no native checkout option for transactions beyond ad-hoc payment via Messenger, which promotes in-person exchanges instead of fraud-laden shipping.
No pages are allowed in Marketplace currently.
On Marketplace, buyers and sellers cannot rate each other and note things like the item was in worse condition than listed, that the seller tried to jack up the price at the last minute, or that the buyer showed up late or flaked out.
Three Main Features of Facebook Marketplace
Browse To Buy – Marketplace opens to a filtered feed of items you can purchase from your community all thanks to tags people add to their listings and Facebook’s text analysis all combined with what pages you like and stuff you browse on Marketplace. The listings seen, are ranked depending on relevancy and pre-made messages like “Is this item still available?” and what condition is this item in?” makes your negotiations easier.
Sell Items –Instead of setting up a new profile, you can easily snap a photo of your item, add a subscription, set an asking price, as well as publish your listing.
Search Your Surroundings – Apart from browsing specific categories like Household or Electronics, you can also search for something specific and filter what you see by location, category, and price or via a map. In case you find something you want, you will see the seller’s approximate location, not the true exact address unless they tell you.
What Makes Facebook Marketplace Special?
Facebook Marketplace was built-mobile first on top of photos and is relevancy-sorted in making browsing efficient and gratifying.
These traits encourage random browsing and make Marketplace more of a treasure hunting through flea markets or yard sales, where you can get excited about what you might discover, apparel, cars, and discounted household furnishings proved the top categories during testing. On Facebook Marketplace, people actually represent their real selves.
A seller’s Facebook profile tells you a lot and makes it tough for scammers with fake accounts to build up big numbers of friends. Thus if someone has plenty of friends with a filled-out profile, you’d be sure of who they are. This information or lack of one can thereof give you a clue to whether you want to meet them in-person, which may be risky. Also, there’s more accountability and people behave better if they think you could give their name to the police, track them down at work, or call them out on social media.
The marketplace is a tap away inside Facebook, which makes it easy for users to skim through the Marketplace when they are bored. Since Messenger is already popular, buyers and sellers can easily chat without phone numbers. Buying or selling on Marketplace attracts no fee.