If you have multiple social media accounts, there are social media management apps that can help you manage them effectively. These multiple accounts are integrated into this one app for easy management and communication with followers. TweetDeck vs. HootSuite is the most popular social media management tool.
TweetDeck vs. HootSuite the former helps you to manage multiple Twitter accounts, while the latter helps you to manage accounts on multiple social sites including Facebook, Twitter, and so on. This article will describe in detail, other features that these two apps have, from their layout to their integration abilities.
Firstly, both TweetDeck and HootSuite have similar layouts overall with different details. They use dashboards with separate vertical columns for you to organize your streams, @mentions, messages, tracked hashtags, and so on. You can add as many columns as you want to either platform and scroll from side to side to view all of them.
TweetDeck has a neat little pop-up box that appears in the top right corner of your screen every time an update is posted. The button to post triggers a right-hand column to appear on the right side along with all the social profiles connected to TweetDeck so you can post to multiple profiles. It has a very simple and clean look.
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Hootsuite and TweetDeck work in a similar way. They both manage Twitter accounts and they have a similar appearance – but they offer a different experience.
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Good for scheduling and monitoring Tweets; not the tool for overall social media management … I like the interface that allows you to see multiple streams
HootSuite has a pretty extensive menu to the left side when you roll your mouse over any of the icons. That’s where you can adjust your settings, get your analytics, and much more. Unlike TweetDeck, HootSuite does not offer a pop-up box in the corner of your screen for live updates.
The post box is located at the top of the screen, along with a section directly to the left of it to choose the profiles you want to update.
It’s also worth mentioning that TweetDeck has desktop applications for both OS X and Windows, whereas HootSuite only works from inside your Internet browser. Both services also offer mobile apps for iOS and Android devices as well as Chrome browser extensions.
Social Profile Integration / TweetDeck vs. HootSuite
There’s a big difference between what TweetDeck and HootSuite can handle in terms of social profile integration as mentioned earlier. TweetDeck is quite limited, but HootSuite offers a lot more options.
The TweetDeck will only connect to Twitter profiles. That’s it. It used to include other social networks, but those were taken away after Twitter acquired it and updated it. You can connect an unlimited number of Twitter accounts, but if you also want to update Google+, Tumblr, Foursquare, WordPress, or anything else, you won’t be able to do it with TweetDeck.
For updating accounts other than Facebook and Twitter, HootSuite is a better option. HootSuite can be integrated with Facebook profiles/pages/groups, Twitter, Google+ pages, LinkedIn profiles/groups/companies, YouTube, WordPress and Instagram accounts. Also, HootSuite also has an extensive App Directory you can use to connect to even more profiles like Tumblr, Flickr and so much more. Although HootSuite can connect to many more social networks than TweetDeck can, a free account with HootSuite will only allow you to have up to three social profiles plus basic analytics reporting and message scheduling.
You need to upgrade to a Pro account if you need to manage more than three profiles and want access to more advanced features.
Social Management Features / TweetDeck vs. HootSuite
Although updating your social profiles from one convenient place is handy, it’s always nice to get access to some extra stuff to make updating easier and understanding your social presence better. Here are some additional features TweetDeck and HootSuite offer.
TweetDeck: If you press the little gear icon in the lower right corner of your dashboard and click “Settings,” you’ll see all the extra things you can do with TweetDeck. It’s definitely quite limited.
You can change your theme, manage your column layout, turn off real-time streaming, choose your link shortener, and set up your mute feature to help clean up your stream from unwanted topics. That’s about all you can do with TweetDeck.
HootSuite: HootSuite comes with a pack of extra features. All you have to do is explore the menu on the left side to figure that all out. You can get a full analytical report of your social interaction, create and manage assignments with another part of your team, participate in conversations with team members directly through HootSuite and so much more. When you upgrade to a Pro or Business account, you get access to all sorts of other amazing tools and features.
TweetDeck vs. HootSuite: Which Is Better?
You have seen the capabilities and limitations of each of these tools so the answer to which is better depends on your needs.
If you’re a Twitter user or looking for a free option to help make updating and interacting easier, TweetDeck is a great option. However, if you have more profiles to work with across several platforms or need a social management service to use for business purposes, you may be better off with HootSuite.
Neither one works better than the other, but HootSuite certainly offers more than TweetDeck. You can go Pro with HootSuite for about $10 a month after a 30-day trial.