Tik Tok is a short-form, video-sharing app that allows users access to create and share 15-second videos, on any topic. Ever since its birth, the Tik Tok app has been growing. In October 2018, this app was the most-downloaded photo and video app in the Apple store, globally. This app has over 500 million monthly active users. With the US being the most country where it has been downloaded over 80 million times.
ByteDance, which is found in Beijing, bought a little lip-sync video platform known as Musical.ly. Which is based in Shanghai with offices in Santa Monica. In August 2018, Musical.ly was rebranded as Tik Tok. And then downloads of the app doubled worldwide.
Even though the users of this app skew 24 years old and younger. Celebrities are also included in the trend. With millions of children flocking to the app. Parental concerns include explicit language in the musicals. A toxic content that allows for negative comments within the app.
Tik Tok is a social video sharing app owned by the Chinese. Within the app, users can shoot, edit, and share 15-second videos. That is jazzed up with filters, music, special effects, and more. Users can follow, like, and comment on what they see. And this app is compatible with iOS and Androids.
Is It Different from Every Other Social Media App?
According to ByteDance’s website, it’s “one of the first companies to launch mobile-first products powered by machine learning technology”. Additionally, it was founded in a bid “to combine the power of artificial intelligence with the growth of mobile internet to change the way people get information”.
Through its use of various kinds of artificial intelligence like using facial recognition for its filters, and filling one’s feed with highly customized recommendations the app is able to offer its users exactly what they want and nothing they do not want.
Who Uses Tik Tok?
Tik Tok’s bulk users are mostly 24 years old and younger. But it’s not just the teens who are getting in on the Tik Tok phenomenon. Celebrities like Oscar-winning actress Reese Witherspoon as well as Tonight Show host Jimmy Fallon are fully on board the Tik Tok ship.
Can You Make Money on Tik Tok?
Yes, you can actually make money on Tik Tok even though not in the same way. Instagram influencers make the big bucks. In a bid to monetize Tik Tok, some users monetize their Livestream. Users can attach their credit cards and purchase emoji for their favorite live streamers, who on the other hand can then convert those emoji rewards back into cash.
What Should a Parent be Concerned?
Even though Tik Tok has one priority which is fun, but with the millions of children flocking to the app, there are some privacy concerns parents should be aware of. Most especially, the musical compilations that use explicit lyrics open up a potentially toxic environment that allows for negative comments and feedback.
As a parent, you can enter privacy settings which allow parents to stop certain users from interacting with the account, and even blocking comments you think offensive or inappropriate.
How Long are Videos
Just like the former app, Musical.ly encouraged creativity within very specific limits instead of the 6 seconds that defined Vine. On Musical.ly, which is now Tik Tok, 15 seconds is the magic number. That’s the upper limit for recording within the app, but users can string those clips together to make stories of up to 60 seconds long. Users also have the option of uploading longer videos that were not recorded within the app.