Everyone is not just on the internet, over 90% have gone mobile, making mobile marketing viable. There are millions of people on social media including the target audience for your business. You don’t need to spend so much on TV commercials and newspaper adverts anymore, the social media promises more returns. There are tools that can help you manage your social media presence. They make it easier for you to reach your target customers, track business trends, analyze how well your product or service is doing through feedback from your customers. You can enhance your business on mobile with any of these social media monitoring tools.
Trackur / Social Media Monitoring Tools
Trackur is arguably the best paid social media monitoring tool. It’s easy to use and understand. This tool provides a company with all the statistics and analytics required, as also of user feedback. Customers can perform specific keyword searches as well, so as to achieve more accurate results. Trackur includes many social media networks, thereby ensuring that your business is always clued into the network.
Trackur is available for a free trial, after which you can subscribe to plans starting from $18 a month.
Viralheat covers data from the most popular social sites, such as Facebook, Twitter, YouTube, and so on. Using an advanced algorithm to ascertain which of the potential customers may be interested in subscribing to or purchasing the vendor’s product or service, this tool helps the mobile marketer reach targeted potential clients without effort. Including the Killer Analytics feature, this tool gives the vendor the entire gamut of consumer statistics.
The pricing of Viralheat starts at $9 per month. There are several packages you can choose from.
If you have a target audience in mind, Sprout Social is for you. This tool helps vendors find business-related customers with ease. This helps them provide information to a highly targeted audience, thereby increasing the probability of a high conversion rate. This service gives the vendor a customizable inbox to view messages and receive incoming message alerts. Connected to most of the major social networking Websites, this one is a monitoring tool to look out for.
This service comes with a 30-day free trial window, after which you can choose from plans starting at $9 per month.
Social Report helps marketers and vendors to understand visitor behavior by giving them information on the number and type of visitors to their Website, the time spent therein, keyword searches, membership, location data, and so on. Helping marketers reach a targeted audience, Social Report is a powerful tool to enhance their business.
Social Report is available for a free 30-day trial period, after which you can subscribe to it starting at a cost of $9 per month.
Webfluenz is yet another very powerful social media monitoring tool, which helps marketers find targeted clients from all over the world. Not only does it give the vendor all the relevant statistical information regarding user behavior, but it also helps them identify potential problem sectors and helps in crisis management as well.
The other helpful feature that this service provides is Advertisement Planning, which helps the vendor zero in on particular locations all over the world, which attract the most customers. This helps marketers concentrate on the most important sectors to feature their product or service. Webfluenz also keeps vendors keep track of what their competitors are up to, thereby enabling them to try and stay on top of their game.
The price of Webfluenz starts at $89 and goes up to $4299 per month, which seems rather steep. But considering the various features it offers, this service is ideal for the big corporates.