The YouTube media platform has become a haven for budding musicians and performers who are looking for their big break.
On average, YouTube gets over 1 billion views per day. This platform is being viewed as the place where pop culture happens, it’s advertising potential keeps growing exponentially.
On YouTube, several factors go into making a viral video a success. Thus advertising video is likely the way to go for advertisers who want to further their reach into the massive YouTube advertising realm.
How to Advertise on YouTube: YouTube’s Display and Video Ads
Display Ads on YouTube
- Standard Banner Ad: The standard banner ad comes around more like the regular Google Display Ads available as standard banner ads and rich media ads. Here you can use topic categories and keywords to specify where you want these banner ads to pop up. They come in bright, colorful images that will arrest the eye.
In-Video Overlay Ads: Overlay ads appear In-video as pop-ups within existing contextually targeted videos that are targeted by selected queries. Destination URLs within In-video ads can reach locations outside of YouTube.
Advertising on YouTube with Video Ads
You can shoot YouTube video ads by yourself easily without a cost, or hire some help if you want more professional help.
YouTube advertising’s current video ads come under the umbrella of ‘True View’ video ads. True View ads are a great deal budgeting wise as you only have to pay when viewers choose to watch your video.
True View videos ads come in several different formats. They include:
In-Stream Video Ads, which are the ads that pop out when you are watching your YouTube videos. It is probably the most popular YouTube video format and plays your ad before or during another video from a YouTube partner.
With this ad, you don’t get to pay unless the viewers watch your video for 30 seconds, or until the end of the video. If they decide to skip, you don’t get to pay anything. Another great side to this ad is that it enables you to create videos longer than 30 seconds enabling you to experiment with video ad lengths.
In-Slate Video Ads
In-Slate video ads are YouTube ads that play before your video starts. These ads appear before YouTube partner videos that are 10 minutes or longer. With it, viewers can decide to watch one of three ads or can choose to see regular commercial breaks during their video.
In-Display Video Ads
In-Display Video Ads pop up alongside other YouTube videos, or on other Google Display Network sites which match your targeting options.
In-Search Video Ads
In-Search Video Ads come up just above or to the right of regular YouTube search results. These video ads work like text ads in Google search, with advertisers bidding on keyword terms.
Additional YouTube Video Advertising Tools and Features
You can carry out YouTube advertising remarketing ads to users who have already viewed your previous videos on YouTube or Google Display Network.
You can create YouTube channels for free, and have it function as your business own station. You can customize your channel to express your business’s personality and make it easy for viewers to subscribe to your future videos.
YouTube Analytics Data
YouTube offers a wealth of analytic data, which enables advertisers to collect information on metrics like the number of views a video gets, user engagement, and at which point viewers stop watching the video.
Advanced Targeting Options
This offers some great demographic targeting options including niche interest targeting and age targeting.
You can also extend your reach to smartphones and tablets because the YouTube mobile app makes it easy for users to watch YouTube videos on the go and your mobile YouTube ads.
Advertisers can purchase prime and space on YouTube’s homepage, to ensure they get various attention.
Also known as YouTube Masthead, YouTube’s Homepage Roadblock makes you the only advertiser on the YouTube homepage for full 24 hours. This translates to about 23 million viewers, with 100% of the attention with no competition. A single day of this plan will cost you around $300,000. So you must be loaded enough to try it out.
Ways to Use YouTube Advertising Ads
You can use YouTube advertising in these four major ways:
- Brand awareness
- Product launch
- Audience engagement
- Customer help.
If you are looking for where you can experiment with ad formats and gain exposure in a predominantly untapped market, try YouTube ad!!!