Actually what is SEO, you may ask?. SEO simply put, stands for Search Engine Optimization, a process that optimizes your website to get organic or un-paid traffic from the search engine results page.
It is the act of making certain changes to your website design and content, which makes your site more attractive to a search engine. SEO determines whether you rank high or low on a search engine in the unpaid section also referred to as the organic listings.
Benefits of SEO
SEO is beneficial in so many ways, let’s see some:
Improving your SEO helps you work to expand your visibility on the search engines. With this, you can reach and engage more potential customers.
Creating a more engaging and effective SEO-focused content, helps you stand a chance of bringing in more targeted organic traffic.
What Makes Up SEO?
SEO is made up of some components which culminate into one whole. Let’s take a look at these parts;
Traffic Quality: Quality traffic is when you get the right visitors for your business on your site, who are genuinely interested in what you have to offer.
Traffic Quantity: This part, is having the right people click through from those search engine results pages (SERPs), the more the traffic the merrier it gets.
Organic Results: Ads is one significant portion of many SERPs, and this organic traffic are those you don’t have to pay for.
How SEO Works
There are lots of factors that determine how SEO ranks to bring about the desired amount of visitors and traffic to your site. Let’s see SEO actually works:
Here’s how SEO works: Whether it is Google, or any search engine that you are using have what is known as a crawler, which goes out and gathers details about all the content they can find on the internet. Thereafter, the crawler brings all the 1s and 0s back to the search engine in order to build an index. This index then gets fed via an algorithm that tries to match all that data with your query.
Also, the search engines scan the site to determine how easy it is to scroll through and read, rewarding user-friendly sites with higher rankings on the search engine results page.
Organizations, also go through SEO, to help ensure that their site ranks high in the search engines for important keywords as well as phrases.
Be it as it may, note that search engine optimization requires time to work. What this means, is that you won’t get positive results overnight. Thus said, give it time even if it takes months, to reap the fruits of labor.
In as much there are lots of factors that affect your SEO ranking, remember that the most essential of them is how valuable and relevant your content is to your targeted audience.
Focus on creating quality and creative content that is geared at helping your visitors, find out what they want, to help you also build a sustainable online business that will keep thriving and bring in new organic site traffic for a long time.