The Instagram Explore page displays users’ posts (photos and videos), stories, and IGTV videos even from other users you are not following. In tapping the magnifying glass icon in the main menu, the Explore page is displayed.
This page is different or looks different for every user. The content shown to you is always related to the people you follow and the content you interact with. If you viewed someone’s profile and you are not following them, their posts start to show in your explore tab, also if you are always following a particular content on Instagram, more accounts of such content start getting displayed on your explore page. The Explore page is also known as the Popular page or Discover page.
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The Instagram Explore page can be found by tapping the magnifying glass icon in the lower menu ahead of the dedicated Reels and Shop tabs.
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The following can be efficiently carried out to maximize your chances of having your content showing up on other’s explore or popular page:
Make your profile public
A private account is not meant to be found by just anyone and the content is hidden from those who do not follow the account. For your content to show up on anyone’s explore page, you would have to make your profile public.
Check out posts with the highest engagement levels
Identify the posts that attract more likes and comments and note. Who exactly your audience is? what they like. And the topics your highest engagement posts revolve around. On spotting trends in your posts with the highest engagement,. You should continue to post similar content to see if you can keep up the trend.
For those with a business profile, you can take advantage of the built-in analysis feature and find out more about your audience or followers’ demographics: their age range, gender, kind of posts they engage more, likes, dislikes, when they are most active and more.
Posting at the right time
You should study the time your audience seems to be more active on the platform. Certain apps can also help with this, providing you with enough analytics. In knowing when your audience is most active, it is also proper that you post at such times.
Generally, very early in the morning, around lunch, and in the early evenings are the best times to make posts on Instagram. Weekends too are great days to make posts since they are not necessarily working days and people tend to have more time as such.
Encourage users to like, comment, and follow
Encouraging your audience to engage is the way to go. It is not just enough to post great content and assume the followers or audience will engage. The more engagement you get, the higher the chances you will show up on the Explore or Discover page.
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