For businesses and establishments that want to stay afloat and keep up with the race, investing in online job advertising is a necessity, which is why we’ve compiled a list of some facts and figures of how much does it cost to post a job online.
What to Note Before Posting a Job Ad
Investigate how much traffic the site you are considering is getting every month. You would not want to post a job listing that no one will get to see at the end of the day. Find out how many million users are searching for jobs on their site and also, whether the traffic is growing quickly or slowly declining before you post a job ad.
Candidate Quality & Demographic
You have to advertise in the right place if you want quality candidates. Ensure, that you evaluate the demographics of the job seekers on the site you intend to advertise on. Take the following into consideration: are they highly educated, or blue-collar professionals?, active or passive job seekers?, is it a niche job board?, does the site only advertise hourly positions or target seasonal hires?.
Different websites have different pricing models. This means that some websites allow you to post a certain amount of jobs for a set period of time for a flat fee, while others charge on a basis of how many people view or click on your job post. Note, that one of them is not better than the other but rather will depend on your organization’s budget, how many positions you are hiring and for candidate quality, amongst other factors to choose what’s best.
Determine how long your job ad is to be posted on their site. Many job boards offer 30 or 60-day terms, so you have to determine how long yours will stay. Are you tied to a monthly commitment?, is it up to you to track when listings expire to make sure they do not go dark?, or will the listings be auto-renewing every month on your original credit card until you remember to cancel out?
How Much Does it Cost to Post a Job on Workable
Cost to Post on ZipRecruiter
ZipRecruiter operates on a subscription model, with both monthly and annual subscriptions available. Price ranges from $249 per month.
Indeed provides a pay per click sponsored job posting model, and the cost per click can range from anywhere from $0.10 to over $5 per click. Note that this is not per candidate. This means that you are paying for each job seeker that clicks on your post, even if they do not submit an application.
How Much Does it Cost to Post a Job on Dice
Dice is aimed at technical and engineering professionals and reaches 1.5 million users per month. You’ll pay $395 for a 30-day single job posting. Beyond that, two job posts cost $325 each, three job posts go for $305 each, and five to ten job posts cost $250 each.
Posting a Job Ad on Craigslist
To post on Craigslist, you’ll be paying anywhere from $10-$75 for a 30-day posting, based on the location chosen,even though employers often complain about getting a high volume of unqualified applicants. Also, listings are posted in reverse chronological order, thus a job you posted two days ago may get submerged and may not show up until page 8.