A distribution channel is a process by which products are made available, from the manufacturer right down to the consumer. It the ease of access,…

Most times as business people we come across acronyms that we just can’t figure out especially when we are new in the field of business.…

Green marketing is a new domain marketing, that employed by companies in a bid to attract customers who are becoming not only environmentally conscious but…

Enterprise resource planning (ERP) plays a key role in the growth of a company. It refers to the method used by companies to better manage…

Every business has or should have a section in the company’s income statement that is dedicated to operating expenses. If it does, and as a…

After deducting the costs associated with making and selling a product, or the cost linked with providing it services what the company makes as profit…

Overhead costs are costs that relate to the ongoing business expenses which are not directly linked to creating a product or service. Overhead costs are…

Opportunity Cost Definition:- Opportunity cost is the profit that is lost when one alternative is chosen over another. It is a useful concept that is…

Merchandising has become a key tool that retailers use in influencing customer intent and reaching their sales goals. What is Merchandising – Merchandising Define Merchandising…

An Anchor Store is a large department store that is used to offer a major point of interest for a shopping mall or center. It…